In episode #3 your host, Chris Broome, interviews Tristan Allen, Partner & Innovation Consultant at room44.co.uk.

Listen as Tristan discusses the future of innovation; how brands are attempting to evolve beyond the next 12 months; and how he helps businesses approach understanding what their end customer actually wants.

You will also find out about his career to-date; ranging from confectionery, automotive, and a brief stint as a chicken farmer. We also talk through life working in South Northamptonshire, and how it differs to his life growing up as a surfer on the south coast.